Identity work for Cook & Archies cafe, inclusive of an alternative logo design, business cards, coffee cups, and illustrated packaging.
To me, this cafe represents wholesome, fresh, family, and food with heart. Nothing has more heart than home grown vegetables, and the smell of freshly roasted coffee (incidentally C&A use beans from Single Origin Roasters, one of my favourite roasters in Sydney).
I started with a type treatment for the pre-existing Cook & Archies logo, adding natural symbols; flowers, and coffee beans plants. Line drawings of roots, herbs and other fresh vegetables work to compliment the logo, and pay homage to Cook & Archies delicious array of fresh salads and sandwiches.