Cheeky Observer | Matchfire Motion Animation | Logo Design
Commissioned logo design for South African animation company Matchfire Motion. By typographer Alicia McFadzean.
matchfire motion, animation, design, typography, typographer, Alicia McFadzean, Cheeky Observer, South Africa
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Matchfire Motion | Logo Design

I was commissioned to design a logo for a new and upcoming animation agency Matchfire Motion, based in Pretoria, South Africa.

The chosen design was a sleek and simple script version, which has since been brought to life through animation by the team in their studio. (Take a look here).


Below the chosen design you will see a couple of other draft ideas I scamped up in the initial concepting phase.