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Cheeky Observer | Sk8 For Gr8 | DeskStand Artwork
This artwork is a visual allegory for all the wonderful things that can manifest as a result of change. This begins with a conscious shift in belief surrounding the value of creativity, particularly in the context of our current education system where it can often be pushed to the periphery in favour of more left-brain systems of learning.
Sk8 For Gr8, Alicia McFadzean, Cape Town, artist, illustrator, typographer, Red Bull Amaphiko
12009
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Sk8 For Gr8

Sk8 For Gr8 is a social enterprise that works to foster creativity among South African Youth through special mentorship programs.

 

To help raise awareness for this much needed initiative, I produced as set of designs in collaboration with The DeskStand, to be auctioned off by Red Bull Amaphiko.

 

About The Design

This artwork is a visual allegory for all the wonderful things that can manifest as a result of change. This begins with a conscious shift in belief surrounding the value of creativity, particularly in the context of our current education system where it can often be pushed to the periphery in favour of more left-brain systems of learning.

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Starting on the lower shelf, a set of hands, situated in the same place a user would normally poise their own in readiness to type on a keyboard, now transform into the instruments that facilitate movement from the realm of practical thinking into that of pure ideation, of energy and flexibility, of dreaming. In this space, creative thoughts are elevated to the point where they physically become manifest, as represented by the budding flowers and rich foliage on the upper shelf design. Caught in this beautiful cycle, ideas continue to burgeon, they grow richer over time, ultimately carving an existence which is fuelled by colour, by purpose, by passion.

 

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