Working under the nom de plume “Cheeky Observer”, Alicia McFadzean is a contemporary artist attempting to craft a visual magic in each of her creations.
From our everyday experience of reality to that of the dreamscape beyond the five senses, it is my artistic mission to explore the fundamental things that challenge our belief systems, fuel our imagination, and spark our empathetic reflex.
The evolution of my creative output over time has seen themes of environmental sustainability, socio-cultural awareness, and the human capacity for change become increasingly pivotal to my work as an artist.
PASSION
The Human Experience
The Human Experience
I adore this world, but I am also critical of it. My art practice examines the cultural forces which shape how we physically, socially and spiritually navigate through the world.
My art aims to trigger imagination, inspiration, and emotion in others.
I love to tell stories.
I want to distribute positive vibes.
Sustainability
Sustainability
Art is such a powerful force for enabling new ways of thinking. I believe in the power of artistic expression to open us up to a bigger picture that is Sustainable Living – from the lifecycle, footprint and impact of the products we consume, to the global politics driving policy around climate change. First comes awareness, then dialogue, then change.
Education
Education
Education is the key to our evolution. It is the answer to so many of challenges that we face on both a local and global scale. I advocate equal access to education, across gender, race and geography. We have a responsibility to be cognisant, to consciously seek information, to view it through different lenses, and to actively share our knowledge with those around us.
Practice
MURALS.
ILLUSTRATION.
TYPOGRAPHY.
From paper to canvas to walls,
a blank space becomes a playground for new ideas, the means to communicate something powerful.
I OFFER ARTISTIC SOLUTIONS FOR DISRUPTIVE START-UPS, BRANDS, ORGANISATIONS AND INDIVIDUALS WHO ARE MAKING A CONSCIOUS EFFORT TO IMPROVE OUR WORLD.
In an over-saturated world of mass produced and pixel perfect, I believe in the visceral, handcrafted power of artistic expression to deliver positive messaging with the visual and emotional impact that it deserves.