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Cheeky Observer | Lettering & Illustration
Alicia McFadzean (Cheeky Observer) is a visual artist based in Sydney and Cape Town, specialising in murals, typography, illustration and fine art.
Alicia, McFadzean, Cheeky, Observer, CheekyObserver, Artist, Sydney, Cape Town, Illustrator, Mural, Muralist, Street Art, Street Artist, Design, Art, Illustration, Painter, Visual Artist, Typographer, Typography, Lettering, Hand Lettering, Creative, Sydney, Cape Town, South Africa, Australia, Contemporary Art, Fine Art
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Inospace Mural
Cheeky Observer Art Studio

Of Lines & Letters

The other half of my art practice comes in the form of lettering and illustration.
For me, language is the fuel that keeps the imagination churning; as the means through which we absorb the world around us, and in turn utilise to express our unique ideas, authenticity and sense of self. It is with this reverence that I approach my lettering practice –  I love that even the simplest of words and phrases, layered with the creativity of design, hold the potential to communicate something powerful.

 

Since taking taking the leap into full time creative work, I have lent my lettering and illustrative skills to a wide array of commercial and conceptual projects, inclusive of print and packaging design, logos and branding, exhibitions, murals, tattoo commissions and more.

 

I love to develop creative solutions for disruptive start-ups, brands, organisations and individuals who are making a conscious effort to improve our world.