For the season launch of MIMCO’s new range ‘Mistress Elemental’, the brand with the help of their local PR agency Conversation Capital hosted a magical shopper event at the MIMCO boutique store in Cape Town.
I was commissioned to hand letter customer’s initials on MIMCO card wallets live at the event. To spice things up, I designed two alphabets for clients to chose from:
(1) Classic cursive calligraphy, with plenty of flourishes and curls for the girl who loves a timeless accessory with a hint of romance.
(2) A modern fashion editorial typeface with a luxurious twist. Each unique set of initials was stylised with a sexy swash. For the modern glamour gal with a passion for fashion.
Photography at the event courtesy of Conversation Capital.
Flower installation by Fleur le Cordeur.
Photos of the Mimco wallets are my own.